Athens Institute for Education and Research ATINER ATINER ' s Conference Paper Series CIV 2013 - 0489

نویسندگان

  • Albert Gan
  • Despina Stavrinos
چکیده

There is concern that roadside advertising presents a significant risk to driving safety, with conservative estimates putting external distractions responsible for up to 10% of all traffic incidents (Young and Mahfoud, 2007). Studies indicate that any interference that distracts the driver from looking forward from the roadway for more than two seconds significantly increases the chances of crashes and near crashes (Klauer et al., 2006). The focus of this paper is on digital advertising billboards and their potential link to traffic crashes due to driver distraction. Due to the growing debate on this issue, a need exists to document the state of practice with respect to digital advertising billboards and driver distraction in a clear, systematic, and concise manner. The paper provides a comprehensive synthesis of findings from an extensive review of national and international literature on the topic of digital billboards and traffic safety. First, it discusses digital advertising billboard technology and industry regulation practices. Emphasis is then placed on studies that investigate links between driver distraction associated with roadside ATINER CONFERENCE PAPER SERIES No: CIV2013-0489 7 advertising and traffic safety. Crash studies focusing on statistical analysis of historical data as well as behavioral studies (both naturalistic and driving simulator based) are discussed and contrasted. The paper concludes with a summary of findings and recommendations for future research. Overall, this paper provides a thorough examination of safety issues associated with the use of digital advertising billboards, which can guide transportation agencies and policy makers on the regulation of digital advertising billboards in the future.

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تاریخ انتشار 2013